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TRINZ Digital Services

Google Ads / PPC Marketing

Reach Customers When They Are Ready to Act.

Put your business in front of relevant searches with targeted paid campaigns, persuasive ads, and ongoing optimization.

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Overview

What Google Ads / PPC Marketing does for your business

Paid search puts you in front of people at the moment they are looking for what you offer. We set up focused campaigns, write ads that match intent, and keep optimizing so budget goes where it performs.

  • Keyword targeting and campaign setup
  • Ad copy and landing page alignment
  • Budget management and conversion tracking

The Problem

Why businesses come to us for this

Paid search is the fastest way to reach people who are ready to buy, and the fastest way to waste money. Accounts we inherit usually share the same faults: no negative keywords, broad matching that burns budget on irrelevant searches, and conversion tracking that was never configured, so nobody knows what worked.

Without that tracking, optimisation becomes guesswork dressed up as expertise. Clicks and impressions get reported because they are available, not because they answer the only question that matters: what did an enquiry cost.

Our Approach

How we work through it

We set up tracking before we set up campaigns. Then keywords are built tightly around intent, with negative lists that keep your budget away from searches that will never convert.

Ad copy is matched to the landing page so the promise and the page agree, which improves both conversion and cost. Budgets, bids and search terms are reviewed regularly, and you see cost per lead in every report, including the months it moved the wrong way.

Common Challenges

Problems This Solves.

  • Budget spent on clicks that never enquire

  • Ads running without conversion tracking

  • No idea what a lead actually costs

What You Get

Deliverables Included.

  • Account and campaign setup
  • Keyword targeting and negative keyword lists
  • Ad copy and extensions
  • Landing page alignment
  • Budget management and conversion tracking

Who this is for

  • Businesses needing enquiries quickly
  • Services with clear local demand
  • E-commerce stores with margin to advertise
  • Brands testing a new market

Platforms we work in

  • Google Ads
  • Google Analytics
  • Search Console

Access stays in your name — you keep every account we set up.

How It Runs

The Google Ads / PPC Marketing Flow.

The path a project takes, from first conversation to ongoing work.

  1. 1

    Tracking first

    Conversions configured before a rupee is spent.

  2. 2

    Keyword research

    Intent-led terms plus negative keyword lists.

  3. 3

    Campaign build

    Structure, ads and landing page alignment.

  4. 4

    Launch & monitor

    Watch search terms daily in the early weeks.

  5. 5

    Optimise

    Shift budget to what converts, cut what does not.

How We Work

Our Process.

  1. 01

    Discover

    We understand your business, audience and goals.

  2. 02

    Plan

    We build a focused, data-backed strategy.

  3. 03

    Execute

    Our specialists bring the plan to life.

  4. 04

    Optimize

    We measure performance and improve continuously.

Want to talk through Google Ads / PPC Marketing?

A short conversation is usually enough to tell you whether this is the right place to start.

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Why TRINZ

How We Work Differently.

Commitments that apply to every engagement, not just this service.

  • No invented promises

    We will not promise a ranking, a lead count or a revenue figure, because no agency controls those. You get a plan, honest expectations, and the reasoning behind both — which is usually what people find missing elsewhere.

  • You own every account

    Ad accounts, analytics, domain, hosting, design files — all created in your name and handed over. If you ever stop working with us, nothing has to be rebuilt and nothing is held hostage.

  • Reporting in plain language

    Reports say what happened, what it cost, what we learned and what changes next. No dashboard dumps designed to look busy, and no metrics chosen because they happen to look good this month.

  • Scope and price agreed first

    You see the deliverables, timeline and cost in writing before work starts. Anything outside that scope is quoted separately and approved by you — never added quietly to an invoice.

  • Advice sized to your business

    We would rather run two channels properly than sell you five. If something is not worth doing yet for a business your size, we will say so, even when it costs us the larger engagement.

  • You talk to the people doing the work

    Small team, direct contact. No account manager relaying messages to a team you never meet, and no handover to juniors once the contract is signed.

FAQ

Questions About Google Ads / PPC Marketing

  • What budget do we need to start?

    It depends on your industry and how competitive your keywords are. We estimate a realistic starting budget after keyword research, before you commit.

  • Is the ad spend included in your fee?

    No. Ad spend is paid directly to the platform and stays yours to control. Our fee covers setup, management and reporting.

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